Are you thinking about creating a life coach website or revamping your existing website?
The first step in that process is typically the ‘inspiration’ phase. You start Googling for ‘life coach websites’ to check out the competition and to get some ideas for yourself.
It always helps to get reference points about what you envision for your website before you get into the ‘design’ phase. You may be a great website designer and come up with your own designs, or you may contract the services of a website designer.
Whatever the case may be, it definitely helps to have a few website examples that appeal to you, to serve as a reference point or baseline. This will help get the ball rolling so that you can build from there, while adding your own voice and character to it.
BEFORE STARTING YOUR LIFE COACH WEBSITE PROJECT
When you’re on a life coach website, what impresses you most?
Is it clear navigation?
Quality content or programs?
Getting a website up is actually easy - there are dozens of WYSIWYG (what you see is what you get) website builders that promise ‘no-coding’ capabilities. Their drag-and-drop features allow you to customize the website according to your needs.
However, beyond the look and feel of your website, there are other key factors and considerations you should take on board. We wrote a more detailed post about that here: 3 Must-Haves on your website to get new clients.
What does it take to grow organic traffic to your website AND generate new sales?
Is it a clear call-to-action?
Creating engaging content and useful articles for traffic retention?
Is it a certain content format that will draw attention to your page?
Appealing imagery on your landing page?
A clear mission statement about who you help and what your superpower is?
The answer is, all the above!
As you can see, there are many things to consider before embarking on your project!
The good news is that creating or enhancing your life coach website doesn’t have to be stressful. It can be fun and easy with the following tips.
BENEFITS OF A FUNCTIONAL WEBSITE
As a rule of thumb, your website should be easy to navigate, contain engaging content that’s SEO-optimized, and have a clear mission statement and call-to-action.
The benefits of having a functional website are:
1. Builds credibility
Keep in mind that there are tens of thousands of coaches out there! Hence, a credible website is key for you to stand out and demonstrate why you.
A functional website is easy for a user to navigate and communicates what you offer clearly. It builds your presence, enhances your credibility and demonstrates professionalism.
2. Generate leads and new clients
One of the best rewards for all the hard work put into your website is when it shows up on Google, without a penny spent on advertising.
This means that when people are searching for something specific that you offer or can help them with, your website shows up on the first page of Google.
Once they click on your website link, that’s when all of the hard work you’ve put into creating a functional website will pay off. If they like what they see about you and what you offer, you’ll very likely be in the money!
FOUR GREAT EXAMPLES OF LIFE COACH WEBSITES
There are thousands of life coach websites out there so we’ve narrowed that down and hand-picked four of them that we think really stand out. I hope they provide inspiration and help to spark some great ideas of your own!
Here’s our pick of four of the best life coach websites that we think consists of engaging content, strong branding, clear mission statement and call-to-action and a great overall user experience:
1. Visible and easy navigation tabs
Clear navigation is vital as it reduces bounce rates on your site. Christine sets a clear segregation between the content and service she offers.
2. Call-to-action on top page
Christine Hassler sets a great example of featuring her call-to-action on her homepage, which is a link to a free assessment (that helps build her mailing list).
If you have a record of interviews, achievements or even client success stories, don’t be shy to flaunt them on your website! It portrays a good track record and delivers trust to your audience and potential clients.
Preston made it possible to showcase his intentions within the first scroll-through of his website with minimal words and without looking ‘salesy’ at all.
When you click on ‘more about my mission’, it will bring you to a link to sign up for his mailing list.
2. Relatable content
Under his ‘About’ page, he shares his dreams from when he was a child, when he met the love of his life and the personal events that catapulted him to where he is now. Few people would disclose their personal struggles but he embraced it, demonstrating his human side and generating empathy.
These success stories of his life shows authenticity and vulnerability to the readers.
3. Accessibility mode
This is an added bonus that you don’t see all too often on websites.
One of the features of the accessibility mode is a dyslexia-friendly reading ability. This goes to show that Preston puts in a lot of consideration for people from all walks of life.
1. Compact yet well-articulated content
Mel’s website begins with a self-care quiz, but what stands out is the way she articulates her programs.
Oftentimes, presenting your services can be the most challenging section. Perhaps you have too much to offer, running the risk of being too wordy or ‘crowded’ with information.
Mel clearly breaks down her programs’ navigation to ‘online’, ‘one-to-one’, ‘corporate’ and ‘retreats’. Click on the tab ‘Programs’ will bring up a well-summarized page of her various program offers.
2. Social media sharing buttons
Mel has made sharing her website easy with the social media sharing buttons.
Having this feature on your website will expand the reach for your website and generate new visitors.
1. Strong visuals
If you can afford it, hire a professional photographer for beautiful pictures of yourself to be featured on your website. As you can see, Mel’s photos are stunning which gives that extra aura of professionalism.
As you scroll through her website, your senses are in for a treat! Against a clean white background, she always has a nice pop of color, be it with her clothes or a beach view behind her.
2. Pricing transparency
Under the coaching programs tab, Melissa states clearly how much she charges for her coaching class and all the information that clients can expect from the service.
If you plan to do this for your own life coach website, you should clearly state what will be provided and offered to your clients to avoid potential misunderstandings later on.
A functional life coach website consists of strong personal branding, a great user experience, user-friendly navigations, clear and concise segregation of your coaching programs and other content.
Without a clear call-to-action (CTA) or non-optimized placement of the CTA button on your website, it will negatively affect your lead generation efforts.
TIP: As you can see from the above examples, the CTA should be placed at the top of your page or on your landing page. Here are some ideas for your call-to-action
Many coaches also offer a CTA to schedule a consultation call or a free coaching discovery call. This is a great CTA as it allows your potential client to get to know more about how you can help them.
CoachVantage gives you the ability to place a scheduler or a ‘Book Now’ button on your website so people can instantaneously book an appointment with you.
Click on the link below to start your free trial and embed the scheduling feature on your website easily.