About us


Hi! My name is Glen Oliveiro, founder of CoachVantage and I’d like to tell you a story about why I decided to embark on a mission to self-fund and develop a solution for coaches.

It all started with a phone call to an executive coach in response to a “Strange question?” email I sent her. As it turned out, that question – What is the biggest challenge you face as a coach? – was not so strange after all. Constance and I spoke on the phone for over an hour. She told me all about the pain points and challenges she faced as a coach.

As a coach, entrepreneur and small business owner, she has to multi-task effectively. Juggling between her love of coaching and helping others find clarity in their lives, she wears multiple hats. She has to organize her calendar, schedule coaching appointments, handle billing and invoicing, jot down and file session notes, manage her CRM database and remember to log her coaching sessions to get ICF-certified. On top of it all, she needs to be a marketing wizard, build her tribe and keep up with the social media buzz.

Sounds familiar?

The more coaches I spoke with, it became clearer to me that these challenges are not unique to Constance. I've spoken with over 100 coaches and asked them detailed questions about how they manage their coaching practice so that I can better understand the challenges that coaches face. They've shared valuable insights with me on their needs for coaching platform to systemize their processes.

I attended ICF meetings, met coaches and made friends along the way. After 6 months of research, I had clearly understood the challenges of being a coach, entrepreneur and running a small business single-handedly.

Most coaches told me that they use a hodgepodge of software like Excel, Google Drive, Dropbox, TimeTrade, Acuity and various other software to help them manage different bits and pieces of their business. But there was a problem with this. It was not giving them a holistic solution. They had to switch between different applications to get what they needed.

End result?

They ended up wasting more time, feeling more disorganized and less productive.Whatever happened to coaching 'like a boss'?

Other coaches who were more established in their business told me that they use a coaching platform that’s touted as being ‘everything for everyone’. The problem, though, is that it took a long time to learn how to use the software and had many features that they didn’t need and didn’t use. “Clunky”, “cumbersome”, “complicated” and “expensive” were adjectives used to describe the platform.

But still, they stuck with using it because there just wasn’t any better alternative that met their needs and was easy to use.

So, after months of speaking with coaches and digging deep to understand their challenges, the table was turned on me. It was my turn to answer their hopeful question:

“Can you come up with a solution that will help me manage my coaching business easily, be user-friendly and affordable?”

Well, to cut a long story short (I promised this would be a short story!), after months of design, development, testing, more conversations with coaches and a lot of fun…CoachVantage (or CV as we call it) was born!

Our committment to keep supporting you

We started CV in 2016 as a minimum viable product (MVP). It was designed to help coaches manage the back-of-house admin tasks like invoicing, tracking coaching hours, client management and appointment invites. It solved the problem of coaches managing their business using Excel spreadsheets and different bits and pieces of software. CV became the central go-to software from which coaches could manage their core admin tasks.

Our founding group of coaches who used CoachVantage in its MVP form loved it! They found the interface intuitive, easy and simple to use. We took heart from that and continued to enrich the platform and build upon it to solve even more challenging problems. Over the years, we've added new functionalities and evolved the platform.

We've added online scheduling capabilities and enabled syncing to external calendars. Scheduling coaching sessions and discovery calls can suck up heaps of time. The CoachVantage online scheduling feature takes away that pain. We've also enhanced the platform so that coaches can use CV to grow their business and income by selling their coaching programs online.

In our most significant enhancement in 2020, we enhanced the platform even further and made it more powerful. We added the capability for coaches to invite their coaching clients to create a client account portal. This takes the coach-coachee partnership to a higher level of engagement and motivation. CoachVantage enables coaches to deliver exceptional results for their business and their clients.

Will you join our awesome community of coaches?

CoachVantage is a web app that helps you grow your business - whether you're a solo coach or a coaching organization with a team of coaches. It’s designed from the ground up to help you manage your coaching practice with ease, helps you stay organized and gives you more time to do the things you love.

Will it help you coach ‘like a boss’? You be the judge. Go ahead, try CoachVantage for free and see for yourself. I’d love to hear from you and learn more about your coaching practice and how we can help you to deliver exceptional results for your business and your clients.

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Contact us for a one-on-one demo. We'd love to learn more about your coaching business and how CoachVantage can help you succeed.