From Burnout to Breakthrough: Marketing Strategies for Coaches with Stephanie Fiteni

I have a degree in Education so teaching and mentoring always came quite natural to me. I decided to become a marketing coach for coaches when I realised how many 'fake gurus' had taken my money whilst I was building my online coaching business. And I had a headstart. I had been in marketing and tech for 15 years and I was still being misled. My goal is to help coaches help more people. I believe coaches are changing the world and I want to be a part of that.

I have an established coaching business which I started in 2014 and now turns over a good six figures. I'm a marketing coach and online business mentor for coaches. I specialise in helping coaches set up the foundations of their business and learn how to attract clients.

I do not have a full certification, however I have a Degree in Education, 18+ years' experience in marketing (and tech), some small certified courses and built multiple businesses over the years. I'm always learning about coaching and coaching tools because it's a passion of mine.

I find that what trips most new coaches up is laying solid foundations - the right packages, pricing, payment tools, discovery calls skills etc. If coaches don't get the foundations right often their marketing will fall flat and they will find it hard to keep the business going.

CoachVantage and a number of AI tools, which I use to automate my business and marketing.

Through Search Engine Visibility from ym blog, website and podcast. I alos teach these strategies to help coaches take advantage of this themselves.

The most significant changes I see is the mindset shifts from employee to entrepreneur. Overcoming fear and growing their self-confidence to go out and become visible to attract clients.

The most common roadblock I encounter is when clients get discouraged or overwhelmed because they didn't expect a coaching business to require this much work.

That they cannot pick the niche or coaching service they want most and still build a highly profitable practice. You can it's about learning how to make smart decisions, and pick the right angle.

I'm at the gym at 7am every day, I take time to have a long break in the middle of the day and cook a delicious meal and I make sure I get out of the house and get some sunshine ideally I go for a walk by the sea later in the day.

I would wish to be able to help more people more quickly.

I can help you learn those coach marketing skills that tip the odds in your favour... Content Marketing, Messaging, Copywriting, List-building, Funnels, SEO, Blogging, Podcasting, Email Marketing, Live video, Webinars and Storytelling -- but only the ones that are right for YOU and your coaching business.

You can build a profitable coaching practice from the ground up, from 0 to 100K without burning yourself out - it’s all about picking the right strategies that work best for the kind of coaching business you envision and creating marketing systems that you can manage with the resources you have right now.

Marketing for coaches is not so hard if you have a mentor by your side who has already done this for themselves and hundreds of others. I'm here to help you avoid the pitfalls and time-wasters, and show you where to focus the 20% of effort that yields 80% of the results.

If you’ve been spinning your wheels trying different strategies and seeing precious little return. Or you’re spending so much time on social media that you’re beginning to hate it (or feel burnt out), we should talk. You can avoid relying too heavily on client referrals and social media.

You can create a new reliable source of leads and break the feast and famine cycle for good. And it's not one-size-fits-all. We'll pick a strategy that suits your goals, personality, and budget.

Book a free strategy session - let's discuss the best strategies for your coaching business.