February 08, 2022 - Coaching
How To Find Coaching Clients On Facebook
In 2022, Meta formerly known as Facebook is still the top-performing social media platform with a total of 7.5 billion monthly active users
The competitive advantage of Facebook stems from its sheer number of monthly active users when you compare it to LinkedIn and Twitter.
Facebook has been around since 2004 and it has since grown into a worldwide phenomenon. The official stated purpose of Facebook was to ‘make the world more open and connected’.
In today’s article, let’s uncover a bit more about Facebook - its features, tips on engagement and more, to help you find coaching clients on Facebook.
1. Facebook Groups
Facebook Groups is a medium for people to share common interests or voice out their opinions, uniting people by a common purpose or activity. It is collaborative by nature in comparison to a Facebook Page because a Facebook Group enables anyone to post on the page whereas for a Facebook Page, only the admin is allowed to post.
In 2019, the COVID pandemic brought the world to a standstill. Did you know that in March 2020, searches for the term Facebook group on Google increased by 50% compared to pre-pandemic levels? Group membership skyrocketed and people across the world turned to online groups for human connection and support.
A common practice in the coaching industry, Facebook Groups is the preferred option to build a community where not only the coach can interact with its members, but members can share their troubles with each other. As a coach, this actually provides you with better insight on how you can fine-tune your services or coaching packages in accordance to the stated needs of your potential clients on Facebook.
Image source: Technology Toolbox
Benefits of Facebook Groups: Interactive relationship and engagement with your clients that focuses on organic growth. Builds a community, where you can interact with users and users can interact with other users.
Format of content: Videos, photos, polls, surveys, quizzes
2. Facebook Stories
Facebook stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours.
Facebook stories are useful for evoking the curiosity of your clients with teasers of your coaching packages, an upcoming event, or even behind-the-scenes exclusive of your coaching business.
Benefits of Facebook stories: Creative built-in tools such as effects, video masks, and filters create authenticity and portray the human side of a brand.
Format of content: Video of a maximum of 120 seconds or photos
3. Facebook Live
Facebook Live is a feature that allows you to post live videos to your personal or brand page. It allows anyone to live stream what’s happening in their lives to the entire world. You can create weekly content around collaborations with other coaches or even document your journey as a coach.
Image source: Hootsuite blog
Benefits of Facebook Live: Increases engagement. Immediate response. No advertisements.
Format of content: Live Video
4. Facebook Watch
On August 9, 2017, Facebook launched Facebook Watch. It is a streaming service for shows, either live or recorded, which follow a theme or storyline. It's a lot like YouTube Premium, which includes regular YouTube videos and exclusive original programming, but Facebook Watch is free.
If you get on Facebook Watch, there are tabs like “What Friends Are Watching,” “Most Talked About,” and “What’s Making People Laugh” (shows where a number of people used the “Haha” reaction) that helps foster the concept of community, allowing users to connect with friends and follow shows that they’re watching.
It is deemed a “marketing influencer platform” because it encourages a new breed of creators to build their following on this platform. This gives marketers a new pool of micro-influencers to approach for their sponsored posts, while also assuring themselves that the people seeing the content remain interested in it.
Benefits of Facebook Watch: Free, monetization options for creators
Format of content: Video
CONTENT AND ENGAGEMENT IDEAS TO FIND COACHING CLIENTS ON FACEBOOK
To help you get organized with your content ideas, you can create a basic social media calendar where you can plan in advance the content you’d like to post, and the frequency.
Here are some content tips for finding coaching clients on Facebook:
1. Blog posts
Linking your website’s blog to your Facebook page will help you garner more ‘eyeballs’ for both your website and your page.
Create eye-catching graphic blog banners to attract attention to your post.
2. Motivational quotes
Visuals will always catch your audience’s eyes. Couple that with a motivational quote and, voila, you have quick content to share!
Get innovative and produce motivational one-liners or a heartfelt sentence that might make someone’s day.
3. User-Generated Content
According to HootSuite, “User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
For example, if your coaching client rates and mentions your services, that is user-generated content. You can repurpose that post for your Facebook page or other social media platforms.
So, why use infographics?
According to Contentmarketinginstitute.com 65% of B2B marketers have used infographics for marketing, which makes it one of the top five content formats in the world.
THE BEST TIME TO POST ON FACEBOOK
With a social media calendar in hand and the tips we described for you to leverage Facebook, do keep in mind that when you post content is also an essential part of your strategy.
If you churn out great content but publish it at the wrong time, your reach may fall flat and it may diminish your return on effort.
Tip: Always be consistent with your content! Post regularly, for example every Tuesday or Wednesday or daily if you can afford to, but just be consistent about it.
According to Sproutsocial, the best day and time to post on Facebook are:
Tuesday, Wednesday, Friday – 9am to 1pm
MAKE DOING BUSINESS WITH YOU EASY!
Remember that your ultimate goal is to find coaching clients on Facebook. Writing great content and engaging authentically with your audience is the means to the end.
Getting new business and coaching clients on Facebook is what you’re really after.
Therefore, don’t shy away from making it easy for people to find out more about what you do and how they can engage your coaching services.
Be sure to have your Facebook profile updated with your website and/or your contact details. You may even go a step further and add a link for prospects or potential coaching clients to schedule a discovery call with you to get to know you better.
CoachVantage makes it easy to do this with its scheduling feature. You can create a booking page and simply copy-paste the link on your Facebook profile. This will enable your prospective coaching clients to schedule a time with you very easily.
If you’d love to try out CoachVantage for free, click on the link below for a 14-day trial!