Did you know that YouTube is the world’s second most famous search engine next to Google?
According to The Small Business Blog, YouTube has up to 3 billion monthly users! This demonstrates the power of YouTube as a marketing channel.
If you haven’t started using YouTube as a marketing channel for your coaching business, you might be wondering just how to find coaching clients on YouTube?
Where do I start?
What content ideas can I produce as a coach?
How do I grow my viewers and subscribers?
Will video editing consume too much time?
Believe it not, it comes down to three simple good habits to all these questions: innovation, consistency, and value-adding.
YouTube videos are a great source of inspiration, motivation and for learning just about anything you need to know!
How to change an LED light bulb? Got it!
How to cook Osso Bucco? Got it!
How to get out of financial debt? Got it!
How to be an inspiring leader and mentor? Got it!
It’s important to note that people are typically searching for how they can overcome a challenge or get out of difficult situations. This is where the value-adding part comes in.
How can you add value to someone who watches your video? If you can help them overcome their obstacles or even just guide them to the right path, they would have got value from watching your video.
If famous coaches like Tony Robbins, Robin Sharma, Gerard Adams, and many more garnered up to a million subscribers on their channels, so can you!
Consistency is key!
Aim to be consistent with your YouTube video releases. It will take a lot of time and effort but the results will be worth it. Generating videos that speak about topics that you are an authority will help people understand more about you and who you help.
To help you to be consistent here are 3 rules that YouTuber, Sean Cannell abides by:
Shooting multiple videos in one day.
This will help you in being time-efficient. A day before shooting, come out with a plan and begin with at least a goal of recording 3 videos. As you get the hang of it and feel more confident, increase the quantity of video batches that you would record in one day.
In this manner, you won’t miss a calendar day of publishing content because you’ll have a backlog of content. It's good discipline. You’ll also start to grow more confident in front of the screen, the more you record!
Blocking time on your schedule ahead of time helps.
Keep in mind that you not only have to shoot a video, you have to edit, do a little bit of copywriting and publishing. So, do factor this in your planning.
When you need to dedicate time to create and produce content, on some days, you may feel like it is repetitive or even taxing.
Aside from work, we have a ton of other responsibilities to take care of. Running errands, picking the kids from school, taking care of family, etc.
If you need to concentrate without distractions for only an allocated time of an hour, try to seek help. Have a conversation with a friend or a loved one to help you with some of your tasks during that time so you can remain focused.
In our article, How To Find Coaching Clients: 7 Simple Hacks To Apply Today, YouTube was one of the organic marketing channels that we mentioned and we covered the brand assets of a YouTube channel.
In this article, we will delve deeper into how to use the YouTube optimization tools to help you grow your channel when you are uploading your videos.
Do bear in mind that I am not going to unpack the full features of YouTube Studio as I am not a YouTube expert (yet. *smiles*), however, I will provide some guidelines that will best optimize your coaching channel, along with a few content ideas.
According to Google, YouTube Studio is the place where you can manage your presence, grow your channel, interact with your audience, and make money all in one place.
You’ll be able to upload and edit videos, manage live streams, view analytics about who has watched your videos, read and responded to comments, and of course, manage your settings.
To upload your video content, you simply click on the “+create” action button.
YOUTUBE VIDEO OPTIMIZATION TIPS
You have your YouTube channel up and running. Your cover image is ready and your channel trailer is ready. You even have a week’s worth of content.
So, you login into your YouTube studio, upload your video, only to be prompted that it got removed!
One reason could be that your content is unrelated to the keyword/s.
In brief, the content that you upload on YouTube works on metadata.
According to Hubspot.com, metadata gives viewers information about your video, which includes your video’s title, description, tags, category, thumbnail, subtitles, and closed captions.
Providing the right information in your video’s metadata ensures that it is properly indexed by YouTube and appears when people are searching for videos like yours.
Below are some pointers for you to optimize your videos.
Title: Before you come out with a title, do a quick keyword search to have a rough idea of what your target audience is looking for. A relevant title based on keyword research is key for how to find coaching clients on YouTube.
This is because your video needs to be found!
You wouldn’t want to spend time talking about things that people aren’t looking for as it would be a huge waste of your time. This is where good keyword research comes into the picture (pun intended!).
Keep your video title to 60 characters.
Description: YouTube will only show the first two to three lines (about 100 characters) of your video’s description. Hence, you need to include important links within the first two to three lines.
Thumbnails: Think of your title and thumbnail as a sort of one-two punch to grab a viewer’s attention. Creating thumbnails yourself not only makes your videos look more appealing at a glance but also adds professionalism.
Tags: Think of hashtags. When tagging videos, tag your most important keywords first and try to include a good mix of more common keywords and long-tail keywords.
Paid promotion: YouTube has made it easier for you to collaborate with other coaches and business owners. You can tag them in your videos and they can do the same.
This benefits both parties, as you can leverage on each other's subscribers.
YOUTUBE VIDEO IDEAS
The best advice that we can provide you with is: to take your audience with you on the journey.
For starters, you can begin with a vlog and share what you do on a day-to-day basis as a coach to establish trust. Let them into your world.
Vlogs also will help you hold yourself accountable to produce timely, valuable content and be consistent.
Whether you are an executive coach, life coach, ADHD coach or nutrition coach, how-to videos are a great way to help existing and prospective clients.
Valuable content means quality content. If you are an ADHD coach and say, you share simple grounding techniques or different ways to regulate your anxiety on a weekly basis to your audience, they will keep coming back to your channel.
You can expand this into a series for your audience.
How-to videos are sure winners to help you find coaching clients on YouTube as long as your video provides useful solutions for them.
This is a great opportunity for you to get your clients to participate and give their valuable feedback to your business or product. It will also establish your credibility.
Interviews with other coaches or even clients
When you have conversations with fellow coaches or clients, it elevates your whole community by opening up your mind to new issues or challenges that you might not have encountered before.
This is a good opportunity to gather further insights and solutions. It can also spark a whole new ‘how-to’ series for you to work on for your next video set.
Furthermore, people love engaging conversations and hearing about what worked well or not so well with others. Sharing experiences with your community and inviting past clients to speak with you is great content fodder!
Tips: We picked up two tips to share with you on how to get subscribers!
Ask your viewers to subscribe to your channel at the beginning of your video or at the end
You can use lines such as, “Do hit subscribe! ”, before you get into the ‘meat’ of your content or “If you love our content, show your support by clicking subscribe! ”. Your audience would need reminders, so verbalizing it would help them remember you.
Give hints to your viewers about your next video
Announce to your audience why they should not miss your next video to brew anticipation and excitement.
It goes without saying that since the onset of Covid, an increasing number of people are utilizing YouTube Live to host events, workshops and more.
YouTube Live is a live-streaming feature, which enables content creators to interact with their audience in real-time via video and chat. Users can watch trending live streams in their country by clicking on Live from the left-hand sidebar on YouTube via desktop.
YouTube Live is a good way to beat the competition for content watch-hours and interact with your audience in real-time.
YOUTUBE PERSONAS TO INSPIRE YOU!
If you are looking for inspiration, we’ll share with you some examples of coaches with YouTube channels that provide great content ideas.
You can get loads of inspiration from these channels and tweak them or innovate for your specific needs to help you find coaching clients on YouTube.
Valorie Burton is a life strategist, international speaker and a CEO of the Coaching and Positive Psychology (CaPP) Institute.
Some takeaways from Valerie’s YouTube channel are:
- Valerie’s ‘life tips’ videos are always kept between a sweet spot of 3 to 5 minutes.
- For your video title, keep it short and simple such as, “5 tips….” or leave it as a question, “Should you give up or get up?”. Question titles would help invoke the audience's curiosity.
- Don’t forget to include your CTA either at the front of your video or at the end of your video.
2. Brooke Castillo
Brooke Castillo is the Founder of The Life Coach School. Brooke has coached thousands of clients individually and in groups to improve their lives, their weight, their businesses, and their careers.
Some takeaways from Brooke’s YouTube channel are:
A. Brooke’s videos always have a cover title that gives her audience a glimpse of what her videos entail and if you notice, it also shows the brand of her coaching business, “Life Coach School”. This will certainly help with brand recall!
B. Make full use of your ‘playlist’ tab. Brooke Castillo categorizes all her content–from how-tos, weight loss, mental health, etc. for easier navigation for her audience to sift through.
BEST TIME TO POST ON YOUTUBE
These are the general guidelines of when you should drop your YouTube video:
Monday to Wednesday: 2 - 4 PM EST
Thursday and Friday: 12 - 3 PM EST
Saturday and Sunday: 9- 11 AM EST
As you start getting more subscribers to your channel, you can log in to YouTube Studio and study your Analytics data to see what would be the best timings for you to upload your videos.
To sum it all up, at first glance, it may seem really difficult and time-consuming to even begin your own YouTube channel.
But, if you take the time to optimize your channel, create valuable content and invest time in studying the data for audience behaviors, you will succeed.
Gradually, from here you can move on to monetizing your channel with YPP (YouTube Partners Program), once you reach a milestone of 1,000 subscribers.
If you would like viewers or subscribers of your YouTube channel to book a discovery call with you or even provide them with a link to sign up to your coaching program, CoachVantage gives you the ability to do this.
You can create the booking page or program sign-up page in CoachVantage, copy-paste the URL and simply publish the link on your YouTube page for prospects to book a call with you or sign up to your coaching program.
CoachVantage makes it easy for you to sign up coaching clients using YouTube as your marketing channel.