BetterUp for Individuals Is Ending: Here's How Independent Coaches Can Continue Their Practice

If you've recently received notice that BetterUp for Individuals is winding down, you're probably asking one important question:

"What should I use now to manage my coaching practice?"

For many coaches, BetterUp provided an easy way to deliver coaching sessions without having to assemble multiple tools.

But with BetterUp ending its coaching service for self-paying individuals, coaches now need a platform that lets them continue serving clients—without disrupting their business.

BetterUp announced that its BetterUp for Individuals offering is being phased out, with renewals ending during 2026 and the service officially ending by January 31, 2027.

Where does this leave you, and your coaching clients? 

It wasn't too long ago that another coaching platform, Practice.do, shut down its operations unexpectedly and left coaches scrambling to find a replacement tool to manage their coaching business.

CoachVantage offered free white glove migration services to help them migrate over all their data, and many of Practice.do users flocked over to us. 

At this moment, if you're using BetterUp's coaching software, you're no doubt sharing a similar concern and wondering what you should do next.

This guide breaks it all down for you and explains:

• what BetterUp's announcement means
• what features to look for in a replacement
• why many independent coaches choose CoachVantage
• how we'll help you migrate from BetterUp at no additional cost

BetterUp for Individuals is Winding Down

According to BetterUp's support announcement:

• New BetterUp for Individuals subscriptions are no longer available.
• Subscription renewals are ending in stages during 2026.
• The service will officially conclude by January 31, 2027. 

While this doesn't affect BetterUp's enterprise business, it does mean that individual coaches and self-paying members need to find a replacement coaching software.

If you've built client relationships through BetterUp, now is a good time to choose a platform that gives you complete ownership of your coaching business.

What Independent Coaches Need For a Sustainable Coaching Business

Many coaches have come to the realization that moving away from BetterUp is an opportunity, not just a necessity.

Rather than relying on a platform built primarily around enterprise coaching programs, you can move to a coaching platform that's designed specifically for coaches who run their own coaching business.

Here are the essentials to look out for when considering a replacement to BetterUp:

Client management

Keep all client information in one secure place.

Scheduling

Allow clients to selfbook sessions online while avoiding back-and-forth emails.

Coaching programs

Deliver structured coaching packages, not just standalone sessions.

Contracts

Send e-contracts for coaching agreements.

Notes

Keep confidential coaching notes and session history in one place.

Forms

Send onboarding questionnaires, assessments and feedback forms.

Payments

Accept payments online and manage subscriptions or coaching packages.

Resources

Share worksheets, recordings and coaching materials.

Courses

Offer self-paced learning alongside coaching.

Flexibility

Most importantly, a platform that's flexible to support your specific workflows.

Why Coaches Choose CoachVantage

CoachVantage is built specifically for independent coaches and coaching businesses.

Instead of stitching together multiple tools, you can manage everything from one platform.

Everything in one place

Manage:

• clients
• scheduling
• coaching packages
• contracts
• invoices
• notes
• forms
• resources
• online courses
• group coaching
• automation rules

All without switching between multiple tools.

Your business, with your brand

Unlike marketplace-based coaching platforms such as BetterUp, CoachVantage lets you build your own coaching business.

Your clients interact with your coaching practice—not someone else's marketplace.

Flexible coaching models

Whether you offer:

• executive coaching
• life coaching
• career coaching
• leadership coaching
• wellness coaching
• business coaching
• ADHD coaching
• spiritual coaching

CoachVantage adapts to your tailored workflow.

Grow beyond 1:1 coaching

Many BetterUp coaches eventually want to diversify their revenue.

CoachVantage lets you add:

• online courses
• group coaching
• coaching packages

from the same platform, and without additional subscription fees.

Free Migration for BetterUp Coaches

We understand that migrating across from one platform to another can be overwhelming and stressful.

You want peace of mind knowing that your data can be migrated over safely and securely.

That's why we're offering free white glove migration assistance for BetterUp coaches who switch to CoachVantage.

If you sign up for an annual CoachVantage plan, we'll help you out with migrating your data for you at no additional cost.

We'll work with you to move as much of your client information as possible, depending on the data you can export from BetterUp.

How CoachVantage Compares Against BetterUp

Frequently Asked Questions

Can I export my BetterUp data?

The data available depends on BetterUp's export capabilities and your account type. Before your access ends, download any client information, coaching notes or resources you may need, where permitted by BetterUp's policies.

Will CoachVantage migrate my data?

Yes. If you purchase an annual plan, we'll provide free white glove migration assistance.

How long does migration take?

It depends on the volume of data to be migrated.

We were able to migrate coaches' exportable data over from Practice.do in a matter of days for most of the coaches. 

For coaches with voluminous data such as files and client records or coaching programs, the migration was completed in a couple of weeks.

Will my clients need to create new accounts?

Yes. We'll help make the onboarding process as smooth as possible.

Can I continue coaching immediately?

Absolutely.

Many coaches are fully operational within a day of setting up CoachVantage.

Final Thoughts

Migrating data over can be stressful and disruptive, but it can also be an opportunity to build and grow a coaching business that's truly your own.

If BetterUp for Individuals has been part of your coaching journey, now is a great time to move to a platform designed for independent coaches.

CoachVantage gives you everything you need to manage clients, deliver exceptional coaching experiences and grow your business.

And to make the transition easier, we'll migrate your data for free when you sign up for an annual plan.

Ready to make the move?

Start your CoachVantage free trial or book a 1:1 demo with us.